Role of digital marketing
- 13 Mar, 2018
Role of Digital Marketing
Today, we are living in a
In order to reach targeted audiences and receive loads of daily traffic to their website, entire business owner’s community is reaching out to digital space. Little do they realize that they would grow better and faster by only when they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.
Here are few of the reasons why Digital Marketing is not
- Digital Marketing Levels the Online Playing Field
Gone are the days when business owners thought the Digital Promotion/Digital Marketing is only for the multinationals and large corporations that have the resources and budgets required to run
Small and Mid Size companies now have the resources to perform sales and marketing processes that were at one time available only to large corporations.
- Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses do not have large resources and capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results faster. Studies have claimed that small businesses are able to make considerable savings by using digital marketing methods of promotion of their products and services.
- Digital Marketing – Conversion of leads
Digital marketing of products and services, measure success by the percentage rate of traffic (footfall) that gets converted into leads, subscriptions or sales, depending on the intended purposes of your website. Without conversion, all your traffic would mean nothing and your marketing efforts will bear no
There are several tools that you can use for your digital marketing campaign such as SEO (Search Engine Optimization), SMM (social media marketing), PPC (Pay per click), Email Marketing etc. It is imperative to initiate quick and effective communication and interaction with targeted audiences that will deliver good results in terms of higher conversion rates and higher earning potential.
- Digital Marketing Facilitates Interaction with Targeted Audiences
Internet marketing tools
Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. By providing quick and good service helps you gain the loyalty and trust of your clients that you will need during growing years of your business.
BecauseDigital Marketing for the Mobile Users
Mobile Internet is currently the wave of information dissemination and communication channel, which has brought about the fastest proliferation of smartphones, tablets and other internet-enabled devices. Mobile internet devices, across the
Now is the best time for digital marketing campaigns intended towards mobile consumers. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions. Whether it is e-commerce or mobile applications all campaigns are designed and made successful by the mobile users.
- Building Brand and its Reputation
The power of digital marketing lies in creating a brand and its reputation, through reaching the targeted audience. There are various ways of reaching the audiences. In case you have been able to tap into
This is how brand reputation is built. As satisfied/happy customers, they will tell other people about their experience (word of mouth) with your brand/ product/service. The digital way of sharing their experience is through writing review/testimonials on your social media platforms. Your brand reputation will go viral, opening new doors of opportunities and winning bigger markets and attain greater growth.
- Digital Marketing Provides better ROI for Your Marketing Investments
Digital Marketing provides a better Return
- Digital Marketing Gets People to Take Favorable Action
While Digital Marketing
Calls-To-Action specifies what your web visitors should do next. It could be leading customers to sign up, like, some product, download something, call or buy – specific steps that will entice them to perform a favorable action.
- Business Survival Online through Digital Marketing
Post by Guest Blogger (Sarika Mukherjee)